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Reels vs Shorts: video specs cheat sheet

ClipperOps team · Reference · Draft

Placeholder. This sample post shows the blog layout. Its content is a draft and hasn't been reviewed. Check platform specs against Instagram's and YouTube's official help pages before publishing.

A quick reference to check before uploading. Specs change often, so confirm against the official Instagram and YouTube help pages.

SpecInstagram ReelsYouTube Shorts
Aspect ratio9:16 recommended9:16 or square
Resolution1080×1920 recommended1080×1920 recommended
Length[verify current limit][verify current limit]
Caption / titleCaption up to 2,200 charactersTitle up to 100 characters
HashtagsA few relevant ones#shorts optional; a few relevant tags

Tips that apply to both

  • Hook in the first second, and keep text away from the edges where buttons sit.
  • Avoid other apps' watermarks on re-used clips.
  • Add something original (edit, voice-over, text) when you use stock or licensed clips.

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